From the city of London, England, the next fashion week will take place in Milan on 21 - 27 September 2021. As one of the biggest fashion weeks besides Paris, London, and New York or known as 'The Big Four', Milan is home to many the world's popular fashion house. Call it the fashion houses Versace, Prada, Giorgio Armani, Dolce & Gabbana, Moschino, and many more who started their fashion business in Italy. Coupled with street style that does not escape the trend, Milan's reputation as a fashion city has also shifted and is not inferior to other cities of The Big Four. Knowing that, of course fashion week in the city is no less interesting to listen to, including the origin of its formation.
The history of Milan Fashion Week (MFW) has some interesting stories that you may not yet know, Beauties. Premiered in 1958, fashion week in Italy was organized by the Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion). In addition to hosting fashion shows, The National Chamber for Italian Fashion also plays a role in regulating Italian fashion, such as promoting, coordinating, and training talented Italian designers. Let's read more below.
4 Interesting Facts on the History of Milan Fashion Week
Milan Fashion Week has a long history with fashion shows that grow every decade. Here are some interesting things from the history of the MFW.
1 Starting from an Independent Fashion Show with a Local Scope
Famous for its impeccable sewing techniques, exclusive materials, handicrafts, and luxury items, the history of Italian fashion dates back to the Middle Ages. Seeing this potential, around the 20th century Italian designers sought to develop the fashion industry by competing in their own fashion shows, including businessman Giovanni Battista Giorgini who teamed up with several talented designers, such as Emilio Pucci and Fontana Sisters to create a fashion show at his residence. After their second performance at Palazzo Pitti, Florence, the Italian designers began to steal global attention.
2 Fashion Shows Dolce & Gabbana and Gucci Apart from The
After fashion week was first held by The National Chamber for Italian Fashion in 1958, Italian fashion grew and gained international recognition. But, although the majority of fashion shows are held by The National Chamber for Italian Fashion, big fashion houses, such as Dolce & Gabbana and Gucci withdrew from the non-profit organization. They chose to hold fashion shows independently.
3 Held in Another City Before Moving to Milan
The popularity of Italian fashion in the eyes of the world made its connoisseurs also visit the country to take a look at the clothing collection on display for the first time. In addition to being done in Florence, some fashion houses also had the opportunity to hold fashion shows in Venice and Rome. The success of the Italian fashion industry is reflected in another problem, namely the irregular visitor traffic due to the large number of people who come from various countries. Finally, a series of fashion shows were moved to Milan in 1975 and the Milan Fashion Week calendar was held for the first time.
4 Identical to Unique and Memorable Fashion Show
Consisting of womenswear and menswear, Milan Fashion Week focuses on the more popular women's fashion. In the late 90s, fashion shows were made not only to display the work, but also packaged in such a way as to leave a distinct impression for those who came. The designers dared to give an extra touch to their creations, from provocative slogans on the Moschino show to a row of Versace supermodels featuring Cindy Crawford, Naomi Campbell, Christy Turlington, and Linda Evangelista's lip-sync of George Michael's Freedom! ’90 song.