Show style on Lebaran Day with the Neo Americana and Wild West Sustainable Fashion Collection

Have you prepared what look you want to present on Eid tomorrow? Pomelo has just introduced their sustainable collection line as part of the Down to Earth initiative program, called Purpose.

Through this Purpose collection, Pomelo wants to bring change through a selection of environmentally friendly clothing and products, as well as on-trend. Inspired by Neo-Americana and Wild West styles, an era where trucker jackets, jeans, and hemline fringe details became a trend.

Pomelo’s latest collection is designed with the concept of ‘Reconnect with Nature,’ which consists of 28 fashion items, namely stylish cut out tops, classic denim, ruffle statement accents, and ombre color gradation. Everything is made from sustainable materials, ranging from organic cotton, water -neutral denim, and recycled polyester.

Pomelo Purpose Collection

You can also find statement pieces with geometric animal print motifs that make the classic rodeo style in this collection feel more modern. To complete the look of this collection, Pomelo also presents 11 accessory options made from recycled zinc material.

Don’t miss it, this collection will be present in Indonesia on May 12, 2021. You can get it through the Pomelo app, their official website, as well as in Pomelo boutiques.

71 thoughts on “Show style on Lebaran Day with the Neo Americana and Wild West Sustainable Fashion Collection

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